Extole, Office Depot and Guitar Center Talk Social Advocacy and WOM at Social Commerce Strategies
Last week, the Extole Team headed to Las Vegas for Social Commerce Strategies. The show celebrates the connection between social media and eCommerce. It was an intimate setting, with brands from Patagonia, Intuit, GrubHub, Cirque du Soleil and Ancestry.com – to name a few -- in the audience.
As a sponsor of the show, our VP of Marketing, Angela Bandlow, joined Kirit Sarvaiya, Content & Community Executive at Guitar Center and Emery Skolfield, Sr. Director, Digital Marketing + Brand Strategy at Office Depot for the “Turning Customers Into Advocates To Drive Real Social Marketing Results” panel. They discussed how important it is to harness the power of consumer word of mouth (WOM) and why brands must implement social advocacy programs to drive real marketing results.
Overall, the show highlighted strategies and tactics to stay on top of this next generation of social marketing. From content creation to referral marketing programs, it is imperative marketers harness the voice of their consumers, as they will continue to lead the charge when it comes to influencing purchase decisions.
To learn more about how to drive real social marketing results or how to turn your consumers into a highly effective marketing channel via WOM, CONTACT us.