kate spade new york

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“The Holiday 2011 campaign was truly 360 degrees with the hub of engagement residing on our custom Facebook tab. We worked with Extole™ to build our custom tab, and were very pleased with the execution and results.”  
- Lindsay Knaak-Stuart, Dir. of Marketing Strategy

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kate spade new york Drives Engagement and Acquisition with Holiday Social Promotion

Challenge: 

  • Create a 360-degree, multi-channel holiday 2011 campaign, WRAP UNWRAP!
  • Required a partner to help them create a custom Facebook tab with a unique social promotion as the hub of the campaign
  • Wanted to ignite customer engagement, acquisition and buzz around kate spade new york as a great place for holiday gifts

 

Solution:

  • Launched an Extole Social Promotion contest in a custom Facebook tab as the hub of the WRAP UNWRAP! campaign
  • Participants could enter their names and emails for the chance to "unwrap" a prize ball and win a kate spade new york handbag
  • Participants could share the contest with friends via Facebook and Twitter to receive a 30% discount if one of their friends won

 

Results

  • 25,000+ new Facebook Fans (on the first day of the campaign)
  • 40,000 new Twitter Followers (over the course of the month-long campaign)
  • An increase in engagement, acquisition, traffic, and sales during Holiday 2011

Back to Customers 

About kate spade new york

kate spade new york is a leading retailer with more than 45 retail shops across the United States and nearly one hundred internationally.

Industry

Retail, Clothing and Accessories

Solution

Social Promotions

 

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