kate spade new york Drives Engagement and Acquisition with Holiday Social Promotion
- Create a 360-degree, multi-channel holiday 2011 campaign, WRAP UNWRAP!
- Required a partner to help them create a custom Facebook tab with a unique social promotion as the hub of the campaign
- Wanted to ignite customer engagement, acquisition and buzz around kate spade new york as a great place for holiday gifts
- Launched an Extole Social Promotion contest in a custom Facebook tab as the hub of the WRAP UNWRAP! campaign
- Participants could enter their names and emails for the chance to "unwrap" a prize ball and win a kate spade new york handbag
- Participants could share the contest with friends via Facebook and Twitter to receive a 30% discount if one of their friends won
- 25,000+ new Facebook Fans (on the first day of the campaign)
- 40,000 new Twitter Followers (over the course of the month-long campaign)
- An increase in engagement, acquisition, traffic, and sales during Holiday 2011
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About kate spade new york
kate spade new york is a leading retailer with more than 45 retail shops across the United States and nearly one hundred internationally.
Retail, Clothing and Accessories