“We knew we had an engaged customer base that was passionate about the product, and we wanted to tap into that.”
—Lomit Patel, Senior Director of Direct Marketing
Recent Activity
Roku Drives Sales with Referral Marketing Platform
Challenge:
- Knew through customer research that 25% of its customers bought a Roku player based on a referral from family or friends
- Wanted to harness the power of its passionate customer advocates, but lacked the right tools and best practices
Solution:
- Launched an Extole Social Referral program to reward its customers for sharing their enthusiasm about the product
- Offered a free month of Netflix to customer advocates for every referral that resulted in a purchase of a Roku product
- Invited customers to participate in the program via Facebook, Twitter, and Roku’s monthly e-newsletter
Results: first 6 months
- Identified over 40,000 brand advocates
- Drove 10,000 referrals per month
- Increased customer-based referrals by 30%
- Drove more than $250,000 in revenue
About Roku
Roku is the leading provider of streaming entertainment devices.
Industry
Retail, Consumer Electronics
Solution
Social Referrals
